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seconds to perfection


LANCÔME Miracle Cushion

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seconds to perfection


LANCÔME Miracle Cushion

Brief

Launch Miracle Cushion a new compact liquid foundation to 25-40 year olds.

Insight 

In today's world, there are many moments when women needs to look good in a hurry. 

Idea

A series of content that shows how women are only ever seconds away from perfection.


 

Our stunt video was one of the highlights to the Miracle Cushion campaign, raising awareness with 28,500 views on YouTube, we managed to create something really fresh for Lancôme. 

We hid one of Lancôme’s top make-up artists inside a free photo-booth in London's busy Spitalfields Market, then we waited. As soon as an unsuspecting lady pushed the button in the booth to have her photos taken, she was surprised by our make-up artist who jumped out and gave them a free Miracle Cushion makeover.

We also shared a 15 second edit on Lancôme’s Instagram page. 

Working with a brilliant fashion street style photographer, Victoria Adamson we created luxurious social objects, which shared fun, witty & relatable on-the-go moments. These were pushed out through Lancôme’s Twitter, Instagram and Facebook feeds. The fan community loved them, sharing their own personal moments and with 'likes' going through the roof!  

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behind the scenes / Results.

The shoots were a great success, the photo-booth stunt caused queues of curious people waiting all day for their chance to try the new product. (One couple waited for 1.30hrs!) Lancôme couldn't have been happier with the results, with over 25K hits on Youtube - not bad for a day’s shoot.  

 
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Barista Short Film


Starbucks 

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Barista Short Film


Starbucks 

The Perfect Cup

We selected Jack, a hard-working barista from the Starbucks Romford store, to tell the story of 'The last 10 feet' the journey of every coffee. We wanted to produce a piece of content to highlight Starbuck's care in the creation of the perfect cup. 

This film for Starbucks currently has 44,433 views on YouTube.


I also concepted rich media graphic overlays to highlight the precision of the Baristas' skills.

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#PLAYYOURPART


Ford Commonwealth Games 2014

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#PLAYYOURPART


Ford Commonwealth Games 2014

Brief

Build awareness of Ford's Sponsorship at the Glasgow 2014 Commonwealth Games. 

Insight

People want to support the athletes during the Games in an authentic way. 

Idea

A campaign which allows fans to support the Ford athletes #PlayYourPart.


 

The above #PlayYourPart campaign video gain almost half a million view on Ford's YouTube page during the Games.


2 week athlete shoot

After telephone interviewing the athletes, we then prepared a shot list to capture interview films, photography assets and Vines. The athletes were located across Britain, we traveled to Belfast, Wales, Manchester, Glasgow & Aberdeen to produce majority of the campaign content. Behind the scenes photos below.


 
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Sparkle Studio


Levi's® Lady Style

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Sparkle Studio


Levi's® Lady Style

Brief

Levi's wanted to associate the 'Levi's Lady Style' range with the young female luxury fashion market. 

Insight 

Women want to be close to the glamour of the fashion world.

Idea

Invite women to a photo shoot at the Levi's Sparkle Studio. They become the model in an interactive experience. 


 
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Light Blue Fantasy


Dolce & Gabbana Light Blue Perfume

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Light Blue Fantasy


Dolce & Gabbana Light Blue Perfume

Brief

Continue the story of the iconic David Gandy D&G Perfume TV Ads. (A timeless story of man meets girl on the Almalfi Coast).

Insight 

Everyone would like their fantasy to become a reality.

Idea

Create a destination where people could flirt, tease and attract the Light Blue D&G models.


 
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One Chance


The New Ford Mustang

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One Chance


The New Ford Mustang

Brief

Build excitement around the Ford Mustang being sold and launched in Europe, for the first time in history.

Insight 

Those who want to own a Mustang, want to be the first to buy it.

Idea

One exclusive sale, allow people to pre-order one of 500 limited edition Mustang cars, during the #90minutes of the Champion's League Final.


 
 
 
 
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Born To Be Mild


Mellow Bird's

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Born To Be Mild


Mellow Bird's

Brief

Relaunch Kraft's Mellow Birds (an extremely mild coffee) to a younger audience. 

Insight 

University students like to sip hot drinks like tea - but find coffee a bit too strong. 

Idea

We launched a campaign - Born to Be Mild. 'It's coffee but not as full on' for a generation of mild drinkers.