I believe creatives exist to defy the odds.
Jade’s career spans London, Singapore, and New York, leading design and creative innovation for some of the world’s most ambitious brands. From building brand platforms for Sky (Comcast) and Skoda, to shaping next-gen product experiences and creative at Huge Inc. for Google, her work sits at the intersection of brand, design, storytelling, creativity, and AI.
She’s known for conceptually bold, beautifully executed ideas, from We Tried, a real-time data-powered climate film shortlisted at The Drum Awards 2025, to the MVP for Helly Hansen Base, a global community platform for outdoor explorers.
Her creative direction and leadership for Oner Active helped founder & entrepreneur Krissy Cela transform a fast-growing fitness brand into a global movement.
As a creative leader, Jade has consistently built teams and systems that turn vision into reality, blending intelligence, emotion, and craft in equal measure. Her work has been featured in Ad Age, Campaign, Creative Review and Little Black Book, and she’s spoken on stages across New York, London, and Greece about the evolving craft of creativity & design in the age of intelligence.
I have maintained my belief and value of creativity through the Information Age and now excited to do the same in the Artificial aka Connected Age.
With this I give my time to our surrounding industry and external platforms.
Speaking Engagements:
- LWT Tech Summit 2025
- Birmingham Design Festival 2024
- Cannes Lions Festival 2020
- D&AD New Blood Festival 2020
- Digtalised Conference, Athens 2019
- Festival of Marketing 2019
Podcast & Editorial Features:
- Penji Fully Managed 2025
- The Future of UX Podcast 2025
- Medium Article Series: AI & Design 2025
- Courageous Leaders Podcast 2024
- Media Cat Podcast 2023
Awards Judging:
- Creative Review Annual Awards 2023
- Eurobest 2021 (Design & Industry Craft)
- D&AD New Blood Jury President 2021
- Campaign Big Awards 2021
- The Drum Chip Shop Awards 2020
- Creative Circle Awards 2020
Accolades:
- Campaign’s Faces to Watch in 2009
- Cannes Lion ‘See It Be It’ 2016
- Campaign’s ‘30 Future Female Leaders’ 2017
- Campaign's ‘Trailblazers of the Future’ 2018
- The Dots 100 Trailblazers Globally 2020
Mentoring:
- Young Lions / D&AD New Blood Academy
- D&AD Shift Programme
- Creative Mentor Network
- The Dots Masterclasses
- YCN workshops for lifestyle SMEs
- Consult for Pride AM
- SheSays Who’sYourMomma Mentor and
- Advisory board member for Culture Heroes
CreativeAdventur.es:
The Journal series was stocked in London’s landmark museum Somerset House to boutique bookstores in Portugal, Ireland to Taiwan. Issue 4 ‘NATURE’ launched at Birmingham Design Festival Summer 2024. Issue 5 will launch in New York 2026.