Sony
Unbeatably Fast Focus

Our brief was to demonstrate the Sony a6000 - one of the fastest autofocus cameras with the world’s fastest goalkeeper, Manuel Neuer. The insight was to show the camera's ability to capture a moment and Neuer's ability to react with speed. Our social campaign idea asks the question: Is Manuel Neuer as fast as the a6000?

Social Campaign · Sport Storytelling · Art Direction · Creative Direction