Volkswagen
The All New T-Roc
Our brief was to Launch the all new T-Roc R April 2020 via owned social channels particularly Instagram Stories and Volkswagen.co.uk. Our insight was T-Roc R, it’s more than just a badge. Our idea was to release a series of social stories sharing the meaning behind the ‘R’ badge. We also shot a series of photographs used on the website premium pages.
Social Campaign · Product Storytelling · Creative Direction
Results
Running under the hashtag #TROCR, the campaign generated 20,000 interactions in the first week of launching and over 1 million views across Volkswagen owned channels.
Credits
My Role: Creative Director
Creative Team: Tom Charter & Ivo Lazarov
Production House: Crooked House Films
