Sony
Welcome to the world of Sony
Sharing Sony Europe’s entire online world for fans to discover more. From the latest Sony news and product announcements, via informative videos, tutorials and expert blogs, to direct discussions with other Sony product owners - accessing it all online, or have it delivered straight to their inbox. Individuals can - Be part of it! Within a tight budget and timeframe I wrote a storyboard proposal to deliver the key message 'Welcome to Sony' as a YouTube Channel trailer. We were able to highlight the channel's offerings as well as making fans curious about latest news, products and tutorial announcements. This stop-frame animation was shot and directed in-house by motion designer Marko Anstice.
Visual Identity · Brand Storytelling · Art Direction · Creative Direction