Volkswagen
Heritage Story #VWCollectables
The challenge was to increase brand love on social through Volkswagen’s heritage. While the brand’s heritage is well established with its core demographic, this campaign was aimed at a younger one. The idea was to create a fresh social campaign to make our audience aware of how much Volkswagen’s iconic design has influenced the last 6 decades.
Brand Storytelling · Content Creation · Art Direction · Creative Direction
Results
Running under the hashtag #VWCollectables, the campaign generated 30,000 interactions in the first week of launching and over 1 million views across Volkswagen owned channels. This projects was also featured in Creative Review Magazine.
