LANCÔME Miracle Cushion
Seconds To Perfection
Launch Miracle Cushion was a new compact liquid foundation to 25-40 year olds. In today's world, there are many moments where women want to look good in a hurry. To celebrate the product launch we created a series of visual assets to kick start the social campaign, that showed how women are only ever seconds away from perfection. This then lead to a bespoke social event where individuals and duos could have a surprise mini makeover in what looked an ordinary photobooth.
Social Campaign · Experiential Event · Visual Storytelling · Art Direction · Creative Direction
Our stunt video was one of the highlights to the Miracle Cushion campaign, raising awareness with 28,500 views on YouTube, we managed to create something really fresh for Lancôme.
We hid one of Lancôme’s top make-up artists inside a free photo-booth in London's busy Spitalfields Market, then we waited. As soon as an unsuspecting lady pushed the button in the booth to have her photos taken, she was surprised by our make-up artist who jumped out and gave them a free Miracle Cushion makeover.
Working with a brilliant fashion street style photographer, Victoria Adamson we created luxurious social objects, which shared fun, witty & relatable on-the-go moments. These were pushed out through Lancôme’s Twitter, Instagram and Facebook feeds. The fan community loved them, sharing their own personal moments and with 'likes' going through the roof!
The shoots were a great success, the photo-booth stunt caused queues of curious people waiting all day for their chance to try the new product. (One couple waited for 1.30hrs!) Lancôme couldn't have been happier with the results, with over 1M hits on Youtube - not bad for a day’s shoot.
