Ford Commonwealth Games
Play Your Part
Our brief was to build awareness of Ford's Sponsorship at the Glasgow 2014 Commonwealth Games. Our insight was people want to support the athletes during the Games in an authentic way. This lead to our core social-first campaign idea - A campaign which allows fans to support the Ford athletes #PlayYourPart.
Social Campaign · Sport Storytelling · Art Direction · Creative Direction
The above #PlayYourPart campaign video gain almost half a million view on Ford's YouTube page during the Games.
After telephone interviewing the athletes, we then prepared a shot list to capture interview films, photography assets and Vines. The athletes were located across Britain, we traveled to Belfast, Wales, Manchester, Glasgow & Aberdeen to produce majority of the campaign content. Behind the scenes photos below.
