Levi's Lady Style
Sparkle Studio

Levi's wanted to associate the 'Levi's Lady Style' range with the young female luxury fashion market. Our insight was that our target audience wanted to be close to the glamour of the fashion world. Our idea was to invite women to a photo shoot at the Levi's Sparkle Studio, a bespoke online experience. They become the model in an interactive shoot. 

Interactive Design · Art Direction · Creative Direction