Gangs of London
NFT Collection
Bringing Sky Entertainment into the world of digital ownership, we created its first-ever NFT collectibles campaign for Gangs of London. Set in a future London where power and territory are always shifting, fans were invited to own a piece of the story itself. Each limited-edition NFT unlocked exclusive access to the underworld—forming a new gang of superfans ready to shape the next chapter. A bold intersection of culture, storytelling, and innovation.
Creative Innovation · Entertainment · Design Direction · Creative Direction
“Developing an NFT collection has been an ambitious project. As a Sky-first, and with Gangs of London being a much-loved Sky Original, it was important we got it right. The team has done an amazing job of creating something unique that speaks to fans.”
Lucy Johnstone, Head of Marketing, Sky Entertainment