Skoda
I Gotta Be Me
Skoda celebrates individuality with I Gotta Be Me - one song reimagined by five unique artists across genres from classical to grime. Partnering with Paloma Faith, each artist brings their own sound and spirit to Sammy Davis Jr.’s iconic track, showcasing what it means to drive, and live, differently. The campaign embodies Skoda’s Driven by Something Different philosophy, blending bold music with striking visuals across five distinct worlds and Skoda’s models, from the Fabia to the new Scala. This campaign was in partnership with Fallon.
Brand Platform · Creative Storytelling · Digital Direction · Creative Direction
The campaign’s impact reached far beyond launch. The song won at the Music Week Awards, while BBC, Channel 4, and ITV began featuring it across their shows and promos. Skoda’s Chief Marketing Officer loved the product films so much, they were broadcast on air, turning creative craft into cultural reach.