Sky Glass
Made of Magic

Launching Sky’s most ambitious innovation to date, Sky Glass. Told through the imagination of a child who believes in magic, the story follows a young wizard and his loyal dog as they set out to transform TV forever. The campaign unfolds across eight cinematic tales, each revealing the wonder and possibility within Sky Glass. Directed by Michael Gracey of The Greatest Showman, it’s a world where storytelling and technology unite.

Brand Platform · Creative · Storytelling ·
Creative Direction