Helly Hansen
BASE

HH Base unites hikers through shared experiences that celebrate adventure, connection, and the spirit of the outdoors. Partnering with Helly Hansen, we helped create a brand platform built around community, from basecamp events and trail stories to immersive retail moments that bring people closer to nature and to each other. Every touchpoint was designed to inspire exploration and foster a lasting bond between the brand and its growing community of outdoor enthusiasts.

Brand Design · Community Strategy · Art Direction · Experience Design